Description: To establish real credibility and prove value, you need to measure whether or not participants actually applied what they learned once they are back on the job (Level 3 evaluation). Unfortunately, measuring on-the-job behavior change is not something many WLP professionals have much experience with nor do very well.
In this session you will: 1) Examine viable sources for measuring Level 3 behavior and guidelines for selecting the best source; 2) Analyze the common mistakes made by many WLP professionals when creating Level 3 participant surveys; and 3) Learn 12 tips for overcoming these mistakes.
Presenter: Ken Phillips, Phillips Associates
This All-Chapter Program will be held at Honkamp Krueger, 1751 Boyson Road, Hiawatha, IA. *When parking, please leave open as many spaces as possible in front of their business. Thank you.
Site Coordinator: Ian Fox
Cost for non-members, including guests, is $10.00. Hawkeye ASTD members attend at no charge. (Members must log in to the website to register without incurring the $10 guest fee.)
ATD Hawkeye Chapter P.O. Box 10847 Cedar Rapids, IA 52410-0847
info@hawkeyeatd.org
© 2025 ATD Hawkeye Chapter
When registering or ordering at ATD, remember to enter our chapter ChIP Code: CH6101
