PRESENTER
Paul J. Zak, PhD
DATE AND TIME
March 12, 2021 at 8:00AM
PROGRAM DESCRIPTION
Imagine if you could watch people's brains while they were learning. Imagine if every learner received customized feedback showing how well she or he understood the material. If this were possible, then you could objectively demonstrate the value of training to your organization.
That time is now.
This presentation will describe the neuroscience of immersion, why people remember content, and how learning professionals have measured immersion to improve content delivery. The science shows that effective training must get learners to be emotionally invested in learning new information if it is to stick. Rather than guess that your training is effective, measuring immersion in real time provides objective, actionable, and real-time metrics that engages every learner, whether in-person or remote.
BIOGRAPHY
Human connection. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. His academic lab and companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people.
His latest book, Trust Factor: The Science of Creating High Performance Companies, uses neuroscience to measure and manage organizational cultures to inspire teamwork and accelerate business outcomes. His 2012 book, The Moral Molecule: The Source of Love and Prosperity, recounted his unlikely discovery of the neurochemical oxytocin as the key driver of trust, love, and morality that distinguish our humanity. In another obsession, Paul’s group uses neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences. Along the way, he has helped start several transdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing.
Here are his specs: Paul is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. You can check out his academic lab, the first Neuroscience as a Service (NaaS) platform, and neuromanagement company. He also serves as a senior advisor to Finsbury, a global leader in strategic communications that advises many of the world’s most successful companies.
Paul’s research on oxytocin and relationships has earned him the nickname "Dr. Love." That’s cool. He’s all about adding more love to the world.
SCHEDULE
Please join us up to 15 minutes early for a technology check, sign-in, and informal networking. We will get started at 8:00AM.
SHRM CREDITS
This program is valid for 1 PDC for the SHRM-CP or SHRM-SCP.
REGISTRATION FEES
Members can log into the website and register to attend the program for free. Guests will need to register online and pay a fee of $20.00. We'd be more than happy to apply your registration fee toward a chapter membership when you become a member within one week of this program.
LOCATION
This session is a Virtual Meeting and will be hosted using Zoom software.
